CASE STUDIES

Case Study: Launching the Johnnie L. Cochran, Jr. Brain Tumor Center – A Fusion of Philanthropy and Star Power

Client: Johnnie L. Cochran Brain Tumor Center
Event Type: Dedication and Fundraising Gala
Location: Beverly Wilshire Hotel, Beverly Hills
Attendees: 200 (luncheon), 700+ (gala)
Objective: Celebrate the opening of the Brain Tumor Center and raise awareness and funds for brain cancer research

Overview

The opening of the Johnnie L. Cochran, Jr. Brain Tumor Center marked a major milestone in the fight against brain cancer. To honor the occasion and build visibility, the Center hosted a two-part event combining heartfelt storytelling with high-profile entertainment industry support.

Strategy

The event was designed to strike a balance between emotional resonance and star-studded appeal. It began with a private luncheon to spotlight patient impact stories and transitioned into a large-scale black-tie gala aimed at celebrating the mission and galvanizing donor support.

Execution

  • Luncheon: Featured a keynote by Sidney Poitier and a powerful personal story from a former teenage patient.

  • Gala: Held at the Beverly Wilshire, included a VIP cocktail reception, elegant multi-course dinner, and a multimedia presentation highlighting the Center’s research.

  • Entertainment: Jazz legend Nancy Wilson closed the evening with a live performance.

  • Design: Rich lavender and gold floral arrangements, crystal chandeliers, and luxurious table settings created a sophisticated atmosphere.

Results

  • Over 900 guests across both events

  • Significant media buzz and visibility for the Center

  • Strengthened donor relationships and community engagement

  • Elevated brand positioning within the philanthropic and healthcare sectors

Conclusion

The Johnnie L. Cochran, Jr. Brain Tumor Center’s dedication and gala successfully leveraged emotional storytelling and celebrity influence to create a memorable event. It not only celebrated the Center’s mission but also set a strong foundation for ongoing support and awareness.

“This evening was more than an event—it was a moment of hope, progress, and purpose for the entire brain cancer community.”

Case Study: Black Healing Remixed – The Summit 2024

Client: BEAM (Black Emotional and Mental Health Collective)
Location: Hybrid (In-Person + Virtual)
Event Type: Wellness Summit & Community Activation
Attendees: Hundreds in person + virtual participants nationwide
Objective: Foster healing, mental wellness, and community among Black individuals and families

🎯 Goals

  • Create a safe, affirming space for Black healing and empowerment

  • Engage both in-person and virtual audiences with equal impact

  • Integrate wellness, education, and cultural celebration in a dynamic format

🛠️ Our Role

  • Full-scale event production (in-person & live-streamed formats)

  • Experience design across all audience touchpoints

  • Coordination of wellness zones, youth programming, and custom gifting

  • Speaker and talent management (including high-profile figures)

💬 Programming Highlights

  • Keynote Voices: Tabitha Brown, Courtney B. Vance, Dr. Robin L. Smith, Devin Michael Lowe

  • Panels & Conversations: Mental health, healing modalities, and joy as resistance

  • Kid’s Zone: Interactive, culturally mindful programming for young attendees

  • Wellness Experiences: Guided practices, sound healing, and body movement workshops

  • Music: DJ Shaun Ross curated uplifting soundscapes throughout the day

🧠 Impact

  • Delivered a soul-nourishing experience for hundreds of attendees

  • Amplified BEAM’s mission through a national audience

  • Created custom, healing-centered environments from children’s spaces to VIP lounges

  • Seamless hybrid production allowed broad access to vital mental health conversations

🧳 Memorable Touches

  • Bespoke gift bags with wellness tools and affirming messages

  • Thoughtfully branded spaces reflecting culture, joy, and care

  • Real-time engagement on social and virtual platforms

Testimonial

“This was a healing experience I didn’t know I needed. Thank you BEAM for seeing us, and to the production team for creating a space that felt so safe and beautiful.”

🚀 Takeaway

Black Healing Remixed was a powerful reminder that community, culture, and care are the foundation of collective healing. This summit brought those values to life—online and in person.

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🖤 Event Summary: Black Healing Remixed – The Summit 2024

Presented by BEAM (Black Emotional and Mental Health Collective)
Location: Hybrid (Los Angeles + Virtual)
Date: [Insert Event Date]
Theme: Centering Black Healing, Joy, and Community

BEAM’s Black Healing Remixed: The Summit 2024 was a vibrant, healing-centered gathering designed to celebrate and support the mental, emotional, and spiritual wellness of Black individuals and communities. Held as a hybrid event with both in-person and virtual access, the summit brought together leading voices in wellness, advocacy, and culture to explore what it means to heal and thrive—together.

Highlights included:

  • Powerful keynote conversations with Tabitha Brown, Courtney B. Vance, Dr. Robin L. Smith, and Devin Michael Lowe

  • Interactive wellness experiences including sound baths, body movement workshops, and breathwork

  • A curated Kid’s Zone featuring culturally affirming activities and programming

  • Soulful music and DJ sets curated by Shaun Ross to inspire joy and connection

  • Beautifully branded spaces and custom gifting that reinforced themes of self-care and community

The summit created space for deep reflection, learning, joy, and collective healing—whether guests joined in person or tuned in from across the country.

Black Healing Remixed 2024 wasn’t just an event—it was a movement. A moment of joy, safety, and power for Black people to reconnect with themselves and each other.

Overview

BEAM (Black Emotional and Mental Health Collective) hosted Black Healing Remixed: The Summit 2024, a hybrid in-person and virtual event dedicated to celebrating Black healing, emotional wellness, and collective care. This gathering provided a culturally resonant space where hundreds of attendees could experience rest, reflection, and reconnection through curated conversations, wellness practices, and artistic expression.

Event Type: Wellness Summit & Community Activation
Audience: Black individuals, families, wellness practitioners, and advocates
Format: Hybrid – In-person (Los Angeles) + Live Stream

🧠 Strategy

  • Center Black joy and healing: Design every element of the event to affirm Black emotional wellness and cultural identity.

  • Maximize accessibility: Offer meaningful engagement for both in-person and virtual participants.

  • Showcase thought leadership: Feature renowned voices in wellness, media, and community care.

  • Create immersive environments: Build healing-forward physical and digital spaces for attendees of all ages.

🛠 Execution

  • Multi-track programming: Included keynote conversations, panel discussions, sound healing, and breathwork sessions.

  • Custom-built zones: A dedicated Kid’s Zone with age-appropriate activities, and healing lounges with calming decor.

  • Hybrid production: Seamless livestream integration with audience interaction for remote guests.

  • High-touch details: Curated gift bags, branded signage, and intentional sensory design throughout the venue.

  • Talent coordination: Managed appearances and tech for figures like Tabitha Brown, Courtney B. Vance, Dr. Robin Smith, and more.

📈 Results

  • Hundreds of attendees across in-person and virtual formats

  • Widespread engagement on social platforms during and after the event

  • Deep community impact: Participant feedback reflected feelings of safety, healing, and empowerment

  • Elevated BEAM’s brand as a national leader in culturally relevant mental health

Conclusion

Black Healing Remixed: The Summit 2024 was more than a wellness event—it was a transformative experience rooted in care, culture, and connection. By merging strategy with soulful execution, BEAM successfully created a space where Black communities could recharge, reflect, and rise together.

“This evening was more than an event—it was a moment of hope, progress, and purpose for the entire brain cancer community.”

Inspired by this event? Let’s create your next unforgettable experience.